This cue engages our brain to suddenly incline us to be receptive to all kinds of opportunities and resources that will help make our vision a reality. When we use our imagination to visualize specific images and pictures, our brain will seek out all the information in our environment to make the image real, because the brain thinks the image is real! By visualizing a specific outcome, we’re telling the RAS to look out for information that aligns with our vision. Understanding this underscores then how important it is that we monitor and manage our mindsets and self-image. According to Coaching For Breakthrough Success, essentially RAS lets in anything that will help us achieve the goals we actively visualize and affirm, as well as information that matches our beliefs, self-perceptions, and worldview. RAS tells the brain what to let in and what to filter out, using established patterns to decide what we need to pay attention to and what we can ignore. We are each exposed to an enormous barrage of stimuli in a given moment which would overwhelm us if we were to try to attend to each one. Our brain’s reticular activating system or RAS acts as a filter of information. What Happens in Our Brain When We Visualize It’s not magic or “name it claim it” new age fairy dust, but a scientifically proven strategy that impacts our brain and our responses. As entrepreneurs, visualization can help us manifest our highest, boldest visions for our business, and help us turn our dreams into reality. It is phenomenal when using it to achieve aspirational goals like launching a new business, leveling up a coaching practice, writing a book, or developing a new service or offering. Process and outcome visualizations can be applied to any goal, whether completing a task, building a new business, or losing weight. With the former, Stanford University neuroscientists found evidence that mental rehearsal prepares the mind for real-world action. Process visualization involves envisioning the steps it would take to achieve a client’s goal, while outcome visualization involves the client imagining that they’ve achieved the goal. Visualization is particularly useful in coaching clients around goal setting, where it can be broken down into two components - process visualization and outcome visualization. It seems counterintuitive but it proves why many celebrated athletes, such as Serena Williams, Tiger Woods, Michael Jordan, Jack Nicklaus, and others successfully use visualization to level up their game. Another study found that basketball players who visualized shooting free throws by imagining the basket and picturing themselves making the shot performed better when asked to shoot a series of free throws afterward than those that simply practiced shooting the free throws. One particular study by Harvard University researchers showed that students who visualized in advance performed tasks at near 100% accuracy, whereas students who didn’t visualize achieved only 55% accuracy. You need to see things happening and envision yourself in a fantasy world, and really believe in that fantasy world until it comes true.” She uses visualization to keep her striving towards excellence, to remind herself of the goals, talent, perseverance, and most of all, the greatness that lives within her. Clearly, it has paid off. According to Serena, “I am a strong believer in visualization. To date, Serena Williams has won 23 Grand Slam tennis titles spanning four decades and is widely regarded as the greatest female player in the sport. From the time she was a kid, her dad, encouraged her to think and practice as if she was already competing in a Grand Slam match. It’s a technique, tennis ace, Serena William swears by. Sounds like a far off fantasy? Not if you’re employing a powerful technique that many successful people have used to help them achieve excellence in their field. You have exceeded your most optimistic revenue projections for the year in just six months. You’ve never been happier with your work and you’re convinced this is what God called you to do. You have a steady stream of clients and they are making amazing progress.
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